Story of Fashion® is the premiere guide to Personal Experiences, and the creative innovators who provide them.
Where Fashion means ….that we can see the food created before us, wine crafted by a winemaker, jewellery handcrafted from personal touch, music performed directly in front of us.
This is a one of a kind magazine about Connection.
And we forget what connections mean these days.
Because these days, our phones are constantly on, we don’t need to call anyone as much. We see messages pop up, and we reply with the feeling that, it’s something already established, because you have already been friended or, hey…it’s someone already on your WhatsApp contact list.
The connection we’re referring to is the kind where, you actually call someone you haven’t spoken to for a long while, or someone long distance, and when they pick up the phone, suddenly, your energy is connected, by hearing them ‘pick up’, and when their voice says… ‘hello’, you feel a human connection. A relief, a reassurance.
When we buy a product from a craftsperson, an artisan, a designer or chef. Something amazing happens. A chef for example, when we receive his/her dish, something that is made by hand, with personal care, it’s from their personal touch. It’s made from their philosophies in food, their individual values of how something should be sourced and cooked. Each vegetable is cut or shaped, transformed by the maker or their staff. And when the plate comes from their hands and go directly to us, we are connected to a bigger narrative, that gives us bigger meaning. That comes from their hands, their passion, their enjoyment of creating and cooking, we are connected to the chefs story.
Same goes for music that is performed live! It’s different, no matter how expensive your speaker system is at home, with your impressive collection of vacuum tubes and custom built walls. Hearing something live, means that you are There! You feel the musicians passion, the slight variation at each performance. Seeing them smile makes a huge difference, rather than hearing through a set of headphones, staring at the people at Starbucks. Because you are there, as each note is being birthed…you are part of the energy that is being projected for you, and you are part of the human energy being shared, where the musician feeds off your excitement, that in turn, fuels their notes. You can feel the talent, the floor shaking, see where the voice comes from and appreciate the human talent. (something you can’t see through headphones or media). Now it’s true, one can always rock a beat in the car, and social media is important to promote our artists…but when you are present in something live, you are Part of Something, a human connection.
By being connected to a designer, musician, or a chef’s story, we believe this meaning creates authenticity, substance, and a happiness of human care and connection that cannot be replaced by something mass produced or from fast fashion throw away consumerism. Products that are personally made come with pride, and joy, attention to detail, made with more time, and when we receive it, it often always puts a smile on our face, because we are connected to the personal journey and effort of the creator.
Story of Fashion is a very unique platform that transfers this ‘bigger meaning’, the passion, love and creativity, the pure energy of a person, to another.
It connects the reader to the most tactile, experiences. The people who bring fun!, creativity to their dishes, designs, and music!
It connects us to real individuals, who create products that last, that are exclusive, food that is a lasting experience, music that is an unforgettable experience.
And these connections are becoming more and more sought after, by foodies, and by consumers looking for a special piece for home, or our own identity and outfits, that the very product comes from someone we know, can meet, identify with, and speak to.
In a world where an instagram post is already old after a few seconds, where we look for instant gratification over and over each day on our phones, where few things last. More and more people are looking for permanent, lasting meaning, to enjoy the moment, and to find happiness through personal, tangible connections.
Which is why print is very important to us, because print in itself is also a tactile, handheld experience.
Things that are exclusively made are growing these days, because a new generation needs to innovate the new, amongst, established store shelved products and chains, and individual proprietors give us special attention, a feeling we all love. This was the norm prior to the industrial revolution, prior to things made in factories by mass production. There was a time when our shoes were made by shoemakers, custom, with a mould for our feet kept at the shop. Chairs were by wood workers from his shop, a baker for our bread, and even a general store where we were served individually, and those also became community places to meet everyday. The connection was there back then, where we met the creators, craftsman in person. Perhaps we are in need of this connection again? Perhaps we need to talk to one another again, more, without technology, but live in person. William Morris a craftsman was one of the leaders of the Arts & Crafts Movement in the mid 19th Century Britain. A movement created as a reaction against the lowering of standards from the ever emerging factory production of the industrial revolution. The inspiration from his movement still lives to this day in arts and craft.
And Story of Fashion is in many ways a restoration of an important connection, embodied by the Arts & Crafts movement. By bringing back to our personal narratives, and a profile for our creative individuals and entrepreneurs, in an innovative immersive, newsstand platform.
This magazine itself comes from a long journey of passion and experience. We are now approaching a 19 year old legacy in Toronto’s art and design, media community, from the vast seniority, and passion of leaders in the field of Canadian imaging, photographers, stylists, make up artists, designers, journalists, and some truly remarkable people in the Canadian creative, marketing, branding industry, that has made this dream come true.
Our next print editions will be released as a 10”x12” deluxe oversized, coffee table collectable. Beautifully photographed by our team, and exclusively curated. Each edition, itself custom curated by the finest photographers, makeup artists, stylists, journalists, and industry talents, circulated at Chapters/Indigo, Whole Foods, newsstands across Canada and the US, select newsstands globally, with a digital versions available online in major app formats.
We also invite you to visit our YouTube Channel Storyoffashion for our ongoing Film Series and videos on Design, Food, Music, Culture and Lifestyle.
And we would love to meet you at our next Wine Tasting with Alessandro Dialuce, and our very special Salon Style Jewellery Event coming soon!
SOF is fashion. It is entertainment, it is culture, but each element is also about Community within each community are live connections which we believe encourage the best of humanity.
Lisa Drader-Murphy is a Canadian fashion designer. She has,for over 20 years been the creative & driving force behind the celebrated "Turbine" label, as well as the new & exclusive "Lisa Drader-Murphy", limited edition collection. Her clothing may be found at her 4 boutiques in Falmouth, Bedford, and Halifax, Nova Scotia, in Cavendish, PE, as well as her Mobile Boutique, which will be traveling across Canada in the Spring of 2016. Since establishing Turbine, her business has garnered national and international buzz, with coverage including CTV,CBC, Global TV, TNT, NY Times, USA Today, BFM France, NRJ, Canal+, Entertainment Tonight, ELLE, Flare, and CNN. Lisa's styles are frequently spotted on celebrities around the globe and has been invited to present her collections during numerous international events such as the Oscars, Golden Globes, Cannes Film Festival, and TIFF. She is the founder of philanthropic initiatives, The Turbine Fund and Turbine India Project.
Alessandro is an 11th generation Roman and proud new Canadian, giving us the most contemporary engagement into why wine and food is crucial to our lifestyle. It's about his passion, and expertise, which exudes in his interviews of leading wine makers, chefs and food specialists from the world over. Alessandro brings a fresh, new perspective, representing a sophisticated global traveller in love with wine and food, eager to learn from individual winemakers and chefs, on their regions unique strengths, challenges, ingredients, tastes and style, featuring a unique voice for winemakers and food specialists through our TV Series Story of Fashion™ with Alessandro Dialuce.
Alessandro is celebrating his 13th year as an international wine exporter, specializing in organic wines from boutique Italian vineyards. He brings to us his extensive expertise in the wine industry, from the families who have nurtured their vineyards, most of them for generations, from the interesting journey of wine, to our stores and restaurants, to our very palettes.
Alessandro is a cosmopolitan, whom enjoys fashion and style, engaged with food and wine. His own creation of Penne All'arrabbiata with chopped fresh salmon, dill and Italian organic olive oil is a unique “Italy meets Canada” fusion dish. And his Cacio E Pepe is to die for.
Diane is one of the newest members of our SOF family, and, at age of 25, gives us our passionate, resident social trend think-tank, yet one extremely thoughtful and caring individual. She loves to make a difference, to help others succeed in their careers, through little gestures and the right support at the right time. She may also be one of the few Torontonians, whom actually looks forward to blizzards and snowstorms. as skating and snow filled activities ranks first in her leisure time, along with her continued love of stationary products, pencils and notepads.
One of Diane's personal projects is to one day find a way to end cell phone addiction, with one of her entrepreneurial inventions. Namely her cell phone lock box. We will leave it at this and allow her to release the details at stores near you.
Genevieve has a passion for rowing, and is a part of the U of T rowing team. She has a background in Environmental Studies, thus she strongly supports sustainability and takes part in many social justice movements in her spare time. Genevieve was drawn to Story of Fashion because of it's ethos: in today's world we are hyper connected through social media, but we have lost much of the genuine connection we make face-to-face, art-to-heart. She loves adventure and exploring what the world has to offer alongside her friends. She believes strongly in the power of positivity, and knows she is doing her job when she sees a smile on your face.
I am a young and vibrant individual who loves jewellery. In my opinion, jewellery is what brings out the uniqueness of an outfit, and the small simple touches can change an entire look from day to night, casual to formal, and bring an authentic story that is about 'who we are', that can carry into every piece you wear.
The experiences that give me a unique view of lifestyle and where we can be in life, comes from living in Dubai for many years, in which I have been involved in various aspects of the creative, media industry, for a significant part of my life. Being a part of the Story of Fashion Journey has allowed me to embrace and share my multi-cultural perspective, its vision and story that I carry, to communicate it through influence and inspiration of jewellery and accessories.
Joyce ENJOYS traveling and photography. She likes to record every location and city she has been to, and loves discovering how different geographies apply to different locations. She can even stare at the flight map during the flight endlessly. She is not a gym gal but she was and is always trying to be that individual who lives a very healthy life. She self proclaims that each meal, she needs to eat her vegetables.
Joyce is the kind of person that cares about every nutritional portion in a meal, and tries her best to balance of each part. “At least eat healthy when you cannot live healthy.” She always exclaims to her friends.
Anna is one of the most prolific photographers in the industry who maintains the open mind, 'to always keep fresh, young...and will try anything'. This makes her work extremely new and possesses a sense of new discovery, magic, in which is part of what has created Anna's namesake and reputation in the wedding photography industry. Her work is full of life and it's this quality that exudes so much character that anna has made her mark in our publication, as our staff photographer.
Eden is a Toronto born and raised makeup artist, who is driven towards creating looks from bridal to high fashion editorials, while paying close attention to details. Her passion is to enhance the beauty that is already before her. Eden is honoured to be part of the Story of Fashion movement and how it will change the way Canadians look at our blooming fashion, lifestyle, and design industry.
Elizabeth is an emerging young thinker of her generation infatuated by all things culture. With training from Toronto’s finest institutions in her back pocket including the RCM, Havergal College, and the University of Toronto, Elizabeth plans to become involved in independent films and contentious publications around the world, primarily through writing and production. She hopes to shock the world through words and images. Down the road, Elizabeth also plans to pursue a career in corporate or divorce law. Elizabeth advocates for the power of people and their stories, and in making authentic connections in a neoliberal world. She believes in saying ‘yes’ to random life experiences, in biographies and self-help books, and in the dream pop music genre. She is well-versed in areas of music, athletics, and neuroscience, and is a devoted patron to the arts. Elizabeth hopes to add something to society someday whilst chasing her own random life experiences.
Alia is our talented graphic designer and the curator of the character in which Story of Fashion communicates. As someone with hobbies in books, film, tabletop games and video games, she strives to tell emotionally relatable stories though her artwork. Alia draws inspiration from her hobbies and also from the love and support of her family, cat, and boyfriend. With training from Seneca College, her amazing skills come from her background as a professional illustrator in both digital mediums and traditional mediums such as watercolour and ink. With enough creativity to keep life interesting, Alia can’t wait to show you incredible stories through her work and illustration in each issue.
Jackson is from Chongqing China, known for it's location next to the famous Yangtze River, and it's wealth of ancient art. He brings his artistic talent and depth of lines and lighting, to our Canadian photoshoots (and abroad), enhancing the work of our North American body of work, in which we love his global experiences. Jackson is an avid photographer seeking artistry in this work in which his style plays with light and dimensions of depth.
Creator. Writer. Explorer. Trailblazer.
Angela Gu is a Torontonian communications maven, a rising star in her field. While being academically accomplished, she is most passionate about authentic stories and the people behind them. Her CV reads like an epic, covering diverse fields and wide areas of interest, from fashion to law to environmental sustainability. Her writing has been published both in print and on multiple online platforms. Angela also loves bringing people together and building connections. She honed her organizational skills through her long tenure on the Hart House Literary and Library Committee, where she has been recognized by the institution for her leadership and dedication. With her unapologetic determination and grit, she gets things done. She does not wait for things to happen, she is a doer. All seriousness aside, she is from the prestigious Trinity College at the University of Toronto and she has an incurable appreciation of all things fine. A polyglot, she speaks English, French and Mandarin, and is learning Italian and Spanish. Her aspirations are manyfold, and she hopes to continue travelling the world while doing what she loves.
Amy has become a most invaluable member of our team, for both the passion she brings, which stems from her love of life's experiences, and her insightful, creative and gorgeous marketing solutions for our clients. She is versed in the art of communications with a fluency in Korean but also has the ability to speak conversational Mandarin and Japanese. In her spare time she also volunteers at Prostate Cancer Canada, and can be found embarking on projects that involve a high sense of adventure and discovery.
Hikaru is an alumnus of The Ontario College of Art and Design, from industrial design, metalsmithing, and the foundry arts. One of his key personal works was the creation of his handcast silver dragon brooch, with 2 ruby inlaid eyes, for actor David Carradine (Kill Bill). His involvement in the Canadian arts and design community is substantial, instrumental in co-founding and chairing OCAD's first Professional Development & Mentoring Committee, to his own arts education classes for kids and teens in the 90's, teaching well over 5000 Girl Guide, Scouts, School Groups, and mentoring of students from local high schools, into successful careers for fashion, architecture, and design. In publishing, Hikaru shares his passion for all things cared for by personal touch. He has endured as one of the most prolific and devoted publishers in the Canadian industry with his dream and goal to establish a long lasting Canadian magazine platform which can help promote Canadian talents, and a vision of global peace through celebrating 3 major elements of lifestyle, food, design, and music. He has curated over 542 photoshoot productions in his 19yr career thus far, and now leads Story of Fashion's exclusive video TV series, bring our team into a magnificent adventure into Toronto's culinary scene, the global design scene, and the world music scene as his personal passion. Check out his personal videos and visits to guitar luthiers and music stores in our channels.
SOF's Managing Editor and New York University Master's alumna Lori-Lee Emshey writes about the many intersects between innovation and cultures. She has written about celebrities from BB King to Miley Cyrus, cutting edge start-ups, innovative architecture and design, climate change, covered New York Fashion Week, and was named a 'Local Expert' by Afar Magazine for her work in travel writing. During her time in New York she served as a page editor at Forbes. She also runs two start-ups she cofounded - one in renewable energy technology and the other in augmented reality software.
Anna joined Story of Fashion at its inception as both a writer and a creator. She began her career as a fashion model and appeared in international campaigns, runways and magazines. After four years of touring the world, Anna returned to academia to study law. She is now a licensed attorney, specializing in fashion law. Her work has been published in Travel + Escape Magazine, modelresouce.com and most recently the Health Law in Canada Journal. Anna holds a BA in International Relations from the University of Toronto and an LL.B. from the University of Southampton. She lives in Toronto, Canada.
Arash Moallemi is one of the most celebrated and successful Canadian photographers in the industry. In a proud body of work stemming over 16 years, Arash has shot fashion, beauty, architecture, landscapes, portraits and food, and has directed motion ad spots. He's been published in the pages of glossies like Hello! Canada, Glow, Sphere and Gioia. He's worked with prestige brands such as Visa, Nike, Sears and the LCBO. He's photographed billionaire Ron Joyce on his yacht in the Martimes, best-selling author John Irving at his rustic home in Connecticut and tennis champ Andre Agassi over drinks in at a Toronto hot spot. He lives for the adventure of producing arresting, unexpected, award-winning images under tight time constraints and ever-changing conditions.
Natalia Solar is a passionately driven makeup artist who is most known for her expertise and creative edge in the makeup industry. In addition to, her carefulattention to her clients and talent, Natalia does not see flaws that need to be covered up, she sees beautiful features to be enhanced. Natalia has traveled internationally as a personal makeup artist and collaborates with photographer across boarders. Travelling since she was a child, this is when she feels most in her element when experiencing different cultures and customs, which brought her to starting the Nomadic Beauty blog, where she has interviewed some of the most interesting brands, spas and industry leaders from across Europe and the globe. Her love is to write about beauty and travel, revealling the beauty found, around the world. Natalia is proud to be a part of the Story of Fashion family and looks forward to bringing her unique global vision to our readers.
Laura Bay is a Toronto based photographer driven by her love for both fine art and fashion photography. Laura's foundation as an alumnus of OCAD University in photographic arts, has been the source of her conceptually based ideas, and the unique cinematic nature of her work. Her Danish and Dominican background, has influenced her world perception. Being well travelled, she enjoys discovering influential and innovated ways of expression through culture, art and different worldly views. In the attempt of emerging emotion from the viewer, Laura uses her photography as a way of telling stories and finds the most important purpose to her work is to create, successfully, a link between art, fashion and society.