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About

                                                                       
Story of Fashion’s philosophy, is ‘To Touch Life’.  To discover and find life’s newest global innovators, who’s creations enlighten us, impress our senses, challenge our wits, improve our lives. -Hikaru Kiyonaga

Story of Fashion® is a premium newsstand print boutique glossy, that reports on the paradigms and innovations in global culture, lifestyle, design, travel and style. We believe we’ve created a very special magazine that will become the first bridge of its kind, to marry investigative journalism, the art of the word, with some of the most ground-breaking works of photographic images created by our team of leading Canadian and global photographers, the art of imagery), to create a new kind of magazine that becomes a compendium to modern lifestyle, for an active demographic in search of more in depth information for everyday living, and an Experience that provides authenticity, a connection, and unique substance, not found in mainstream mass media.

We feel its important to keep developing a new kind of magazine that can fulfill what we see as an information gap, between mass media fashion and lifestyle magazines, that had it’s days but seen as superficial to our modern career oriented professionals, and then we have news based magazines that are too politically charged or can make anyone depressed at the end of a day.

We find, what’s needed is to apply serious journalism, amazing articles that spark the mind, to lifestyle, community and global culture changing events, in particular to report on the entrepreneurs, influencers that are currently introducing new ideas into the way we live. This includes stories on real estate, homes, architecture, interiors, business, interior design, hand made pieces, furniture and all things created with a personal touch, by human hands such as jewellery, wines, craft beer, and artisanal foods.

The energy and pace of the magazine is fast, for a demographic in need of quality information, that represents new upcoming trends, but also a treat of beautifully written stories and images to soak into on a patio, after a long day, over a glass of wine.

Story of Fashion™,  is a report on ‘our story’…our newest story on how we live and fashion our lives. Which goes back to a quote by Coco Chanel, that fashion is not mere clothes, but is a word that represents how we live. This is about our story, the story of our global community, and carries an underlining tone to ‘Enjoy Life’, explore and appreciate the creativity we find by incredible people the world over.

The concept is a creation of our publisher Hikaru Kiyonaga, who is a Japanese Canadian artist, designer and metalsmith, alumnus of OCADU. Mr. Kiyonaga owns a 270 year old Aesops Fables in his book collection, and is a strong proponent of keeping the art and craft of book making alive and what it means to hold an actual book and its experience, opposed to assessing and clicking a tablet.

He is passionate, that the role of the printed book is the only format and the highest format that can give respect for the word and the art of imagery. That it is timeless and most befitting to hold the archive of our work, which talks about industries and individuals who create by hand. A complete experience, for the story of substance, from the interview to the piece, to the published book.

Editions are published in 9”x12” deluxe print size, and circulated at Chapters/Indigo, Whole Foods, newsstands across Canada and the US, select newsstands globally, with a digital versions available online in major app formats.

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Elizabeth V. Tam
Director Of Experiences

Elizabeth is an emerging young thinker of her generation infatuated by all things culture. With training from Toronto’s finest institutions in her back pocket including the RCM, Havergal College, and the University of Toronto, Elizabeth plans to become involved in independent films and contentious publications around the world, primarily through writing and production. She hopes to shock the world through words and images. Down the road, Elizabeth also plans to pursue a career in corporate or divorce law. Elizabeth advocates for the power of people and their stories, and in making authentic connections in a neoliberal world. She believes in saying ‘yes’ to random life experiences, in biographies and self-help books, and in the dream pop music genre. She is well-versed in areas of music, athletics, and neuroscience, and is a devoted patron to the arts. Elizabeth hopes to add something to society someday whilst chasing her own random life experiences.

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Alessandro Dialuce
Food & WIne Editor, Our Series Host

Alessandro is an 11th generation Roman and proud new Canadian, giving us the most contemporary engagement into why wine and food is crucial to our lifestyle. It's about his passion, and expertise, which exudes in his interviews of leading wine makers, chefs and food specialists from the world over. Alessandro brings a fresh, new perspective, representing a sophisticated global traveller in love with wine and food, eager to learn from individual winemakers and chefs, on their regions unique strengths, challenges, ingredients, tastes and style, featuring a unique voice for winemakers and food specialists through our TV Series Story of Fashion™ with Alessandro Dialuce.

Alessandro is celebrating his 13th year as an international wine exporter, specializing in organic wines from boutique Italian vineyards. He brings to us his extensive expertise in the wine industry, from the families who have nurtured their vineyards, most of them for generations, from the interesting journey of wine, to our stores and restaurants, to our very palettes.

Alessandro is a cosmopolitan, whom enjoys fashion and style, engaged with food and wine. His own creation of Penne All'arrabbiata with chopped fresh salmon, dill and Italian organic olive oil is a unique “Italy meets Canada” fusion dish. And his Cacio E Pepe is to die for.

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Angela Gu
Senior Editor & Series Host

Creator. Writer. Explorer. Trailblazer.

Angela Gu is a Torontonian communications maven, a rising star in her field. While being academically accomplished, she is most passionate about authentic stories and the people behind them. Her CV reads like an epic, covering diverse fields and wide areas of interest, from fashion to law to environmental sustainability. Her writing has been published both in print and on multiple online platforms. Angela also loves bringing people together and building connections. She honed her organizational skills through her long tenure on the Hart House Literary and Library Committee, where she has been recognized by the institution for her leadership and dedication. With her unapologetic determination and grit, she gets things done. She does not wait for things to happen, she is a doer. All seriousness aside, she is from the prestigious Trinity College at the University of Toronto and she has an incurable appreciation of all things fine. A polyglot, she speaks English, French and Mandarin, and is learning Italian and Spanish. Her aspirations are manyfold, and she hopes to continue travelling the world while doing what she loves.

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Alia Moosvi
Graphic Designer, Editorial Illustrator

Alia is our talented graphic designer and the curator of the character in which Story of Fashion communicates. As someone with hobbies in books, film, tabletop games and video games, she strives to tell emotionally relatable stories though her artwork. Alia draws inspiration from her hobbies and also from the love and support of her family, cat, and boyfriend. With training from Seneca College, her amazing skills come from her background as a professional illustrator in both digital mediums and traditional mediums such as watercolour and ink. With enough creativity to keep life interesting, Alia can’t wait to show you incredible stories through her work and illustration in each issue.

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Hikaru Kiyonaga
Editor In Chief

Hikaru is an alumnus of The Ontario College of Art and Design, from industrial design, metalsmithing, and the foundry arts. One of his key personal works was the creation of his handcast silver dragon brooch, with 2 ruby inlaid eyes, for actor David Carradine (Kill Bill). His involvement in the Canadian arts and design community is substantial, instrumental in founding and chairing the Professional Development & Mentoring Committee of OCAD, to his own arts education classes for kids and teens in the 90's, teaching well over 5000 Girl Guide, Scouts, School Groups, and mentoring of students from local high schools, into successful careers for fashion, architecture, and design. In publishing, Hikaru shares his passion for all things cared for by personal touch. He has endured as one of the most prolific and devoted publishers in the Canadian industry with his dream and goal to establish a long lasting Canadian magazine platform which can help promote Canadian talents, and a vision of global peace through celebrating food and design. He has curated over 542 photoshoot productions in his 18yr career thus far, and now leads Story of Fashion's special food blogs, for his own adventure into Toronto's culinary scene. Check out his personal section of Restaurant Reviews under our Culinary Scene menu.

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Amy Ko
Marketing Co-ordinator

Amy has become a most invaluable member of our team, for both the passion she brings, which stems from her love of life's experiences, and her insightful, creative and gorgeous marketing solutions for our clients. She is versed in the art of communications with a fluency in Korean but also has the ability to speak conversational Mandarin and Japanese.  In her spare time she also volunteers at Prostate Cancer Canada, and can be found embarking on projects that involve a high sense of adventure and discovery.

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Lori-Lee Emshey
Managing Editor

SOF's Managing Editor and New York University Master's alumna Lori-Lee Emshey writes about the many intersects between innovation and cultures. She has written about celebrities from BB King to Miley Cyrus, cutting edge start-ups, innovative architecture and design, climate change, covered New York Fashion Week, and was named a 'Local Expert' by Afar Magazine for her work in travel writing. During her time in New York she served as a page editor at Forbes. She also runs two start-ups she cofounded - one in renewable energy technology and the other in augmented reality software.

Anna O
World Affairs Editor

Anna joined Story of Fashion at its inception as both a writer and a creator. She began her career as a fashion model and appeared in international campaigns, runways and magazines. After four years of touring the world, Anna returned to academia to study law. She is now a licensed attorney, specializing in fashion law. Her work has been published in Travel + Escape Magazine, modelresouce.com and most recently the Health Law in Canada Journal. Anna holds a BA in International Relations from the University of Toronto and an LL.B. from the University of Southampton. She lives in Toronto, Canada.

Arash Moallemi
Photography

Arash Moallemi is one of the most celebrated and successful Canadian photographers in the industry. In a proud body of work stemming over 16 years, Arash has shot fashion, beauty, architecture, landscapes, portraits and food, and has directed motion ad spots. He's been published in the pages of glossies like Hello! Canada, Glow, Sphere and Gioia. He's worked with prestige brands such as Visa, Nike, Sears and the LCBO. He's photographed billionaire Ron Joyce on his yacht in the Martimes, best-selling author John Irving at his rustic home in Connecticut and tennis champ Andre Agassi over drinks in at a Toronto hot spot. He lives for the adventure of producing arresting, unexpected, award-winning images under tight time constraints and ever-changing conditions.

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Lisa Drader-Murphy
Luminaries Editor

Lisa Drader-Murphy is a Canadian fashion designer. She has,for over 20 years been the creative & driving force behind the celebrated "Turbine" label, as well as the new & exclusive "Lisa Drader-Murphy", limited edition collection. Her clothing may be found at her 4 boutiques in Falmouth, Bedford, and Halifax, Nova Scotia, in Cavendish, PE, as well as her Mobile Boutique, which will be traveling across Canada in the Spring of 2016. Since establishing Turbine, her business has garnered national and international buzz, with coverage including CTV,CBC, Global TV, TNT, NY Times, USA Today, BFM France, NRJ, Canal+, Entertainment Tonight, ELLE, Flare, and CNN. Lisa's styles are frequently spotted on celebrities around the globe and has been invited to present her collections during numerous international events such as the Oscars, Golden Globes, Cannes Film Festival, and TIFF. She is the founder of philanthropic initiatives, The Turbine Fund and Turbine India Project.

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Natalia Solar
Beauty Columnist

Natalia Solar is a passionately driven makeup artist who is most known for her expertise and creative edge in the makeup industry. In addition to, her carefulattention to her clients and talent, Natalia does not see flaws that need to be covered up, she sees beautiful features to be enhanced. Natalia has traveled internationally as a personal makeup artist and collaborates with photographer across boarders. Travelling since she was a child, this is when she feels most in her element when experiencing different cultures and customs, which brought her to starting the Nomadic Beauty blog, where she has interviewed some of the most interesting brands, spas and industry leaders from across Europe and the globe. Her love is to write about beauty and travel, revealling the beauty found, around the world. Natalia is proud to be a part of the Story of Fashion family and looks forward to bringing her unique global vision to our readers.

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Laura Bay
Photographer

Laura Bay is a Toronto based photographer driven by her love for both fine art and fashion photography. Laura's foundation as an alumnus of OCAD University in photographic arts, has been the source of her conceptually based ideas, and the unique cinematic nature of her work. Her Danish and Dominican background, has influenced her world perception. Being well travelled, she enjoys discovering influential and innovated ways of expression through culture, art and different worldly views. In the attempt of emerging emotion from the viewer, Laura uses her photography as a way of telling stories and finds the most important purpose to her work is to create, successfully, a link between art, fashion and society.

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Anna Rubiec
Staff Photographer

Anna is one of the most prolific photographers in the industry who maintains the open mind, 'to always keep fresh, young...and will try anything'.  This makes her work extremely new and possesses a sense of new discovery, magic, in which is part of what has created Anna's namesake and reputation in the wedding photography industry. Her work is full of life and it's this quality that exudes so much character that anna has made her mark in our publication, as our staff photographer.

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Paddy Hseih
Marketing Co-Ordinator
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Valerie Lin
Digital Strategist
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Hikaru Kiyonaga
Alessandro Dialuce
Hikaru Kiyonaga
Alia
Hikaru Kiyonaga
Amy Ko
Lori-Lee Emshey
Anna O
Arash Moallemi
Lisa Drader-Murphy
Natalia Solar
Laura Bay
Anna Rubiec
Paddy Hseih
Valerie Lin
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Contact
Story of Fashion is proud to be a platform for global products that are made with eco-conscious values, social community ethics, artisanal care, organic products, based on authenticity, long lasting design quality and innovation.
Advertising and Marketing spaces are exclusive opportunities within key sections of each book. Please fill in the form on the right to inquire about this years available spaces.